She is the co-founder of swimwear company, NAIA Beach.
And was her own best advertisement as she modelled one of her stunning swimsuits in a sun-soaked snap shared to her Instagram page.
The host, 54, showcased her phenomenal figure in the navy and white zebra print one piece, which retails online for £160.
Tess’s swimsuit, which featured gold detailing around the neckline, was teamed with a matching cover-up, which is available online for 150.
Tess wore her blonde locks in a loose, bouncy style while her make-up looked radiant in a bronze pallet of make-up.
Wow! Tess Daly was her own best advertisement as she modelled one of her stunning swimsuits in a sun-soaked snap shared to her Instagram page
Tess boosted her already statuesque frame with a pair of strappy perspex heels and accessorised with a pair of aviator sunglasses.
The TV personality owns the luxury swimwear brand with her longtime friend Gayle Lawton, which they launched together last year.
They most recently launched the The Icon Collection, which is where Tess’ swimsuit is from, after previously releasing the Goddess and La Riviera collections.
The business has reportedly been going from strength to strength, and according to The Sun it has enjoyed a 300 per cent sales increase.
However Tess’ TV career is still just as rock solid, as she recently signed a two-year deal to remain as the host of Strictly Come Dancing.
This comes after it was revealed bosses are plotting chase and hand a hosting job on the show.
Executives at the broadcaster, including chief content officer Charlotte Moore, have made no secret of their desire to poach the presenter from ITV for their primetime weekend slots – but so far there hasn’t been a show big enough for her.
But The Mail on Sunday recently learned that the BBC is looking at how it can give the This Morning star a role on Strictly.
Glam: The Strictly Come Dancing host, 54, showcased her phenomenal figure in the navy and white zebra print one piece, which retails online for £160
Keeeeep dancing! However Tess’ TV career is still just as rock solid, as she recently signed a two-year deal to remain as the host of Strictly Come Dancing
The dance competition, which is screened on Saturday nights and hosted held by and , pulls in more than seven million viewers per episode.
One insider at the Corporation said: ‘Holly is the golden goose.BBC bosses want her and they have been plotting for some time to get her for their big shows.
‘They know how popular she is, but it also has to be the right programme. Recently there has been talk around the BBC that Strictly would be a way to lure her over.
‘There are ideas of how she could rtp slot hari ini in – nobody is quite sure about that yet but they think she would be perfect.
New job? This comes after it was revealed BBC bosses are plotting chase Holly Willoughby and hand a hosting job on the show
‘It seems like a big project to get her to do it, and would mean moving things around on the show somehow, but there are some executives at the BBC who want it to happen.’
Holly has fronted several BBC shows before, most recently alongside Lee Mack for the midweek programme Freeze The Fear With Wim Hof.
Last November the BBC made a public show of how much it wanted to lure her for more projects when she was guest of honour on Ms Moore’s table at the Variety Showbusiness Awards.
ITV bosses were said to be ‘seething’ after the event, which took place at London’s Grosvenor House Hotel.
Also in attendance was Holly’s TV producer husband Dan Baldwin, who makes programmes for the BBC, including Michael McIntyre’s The Wheel.